Our Ranch. Your Table. E3 Ranch.

Six generations raised on a ranch. We know the importance of growing up on healthy, all-natural Angus beef.

The LaRoche family was raised on 100% hormone-, steroid- and antibiotic-free beef from cattle that they watched grazing from their southeast Kansas home. What the LaRoches always knew was that they were blessed to have the best tasting, healthiest beef on their table. They questioned the injections being given to cattle at neighboring ranches and chose not to follow along just because everyone else was doing it.

The ranch is still in the LaRoche family today. Jen, her husband Adam, and their children are E3 Ranch’s fifth- and sixth-generation stewards. Now as a wife and mother, Jen feeds her family the same healthy, all-natural Angus beef that she grew up eating.

After successfully opening E3 Chophouse in Steamboat Springs, Colorado the secret couldn’t be kept any longer. Natural beef raised humanely on a family ranch is the best tasting beef – anywhere. E3 Chophouse patrons kept asking how they could put this same quality beef on their tables at home. Now you can.

From our ranch to your table, the LaRoche family invites you to enjoy the best premium USDA Certified Angus beef available.


We do quite a bit of steak talk around here, but we’ve never covered the true basics: so let’s simplify it shall we?

Certified Organic Beef

In order to be certified to the US Department of Agriculture’s (USDA) organic standards farms and ranches must follow a strict set of guidelines.

The Organic Foods Production Act, effective October 2002, sets the standards for all food labeled organic (http://www.ams.usda.gov/nop/FactSheets/ProdHandE.html). For beef, this means:

  • Cattle must be fed certified organic feed but may be given certain vitamin and minerals.
  • Organically raised cattle may not be given growth promotants or receive antibiotics. Any animal that is treated with antibiotics to ensure its health must be removed from the NOP.
  • Organically raised cattle must have access to pasture—they may be temporarily
    confined for specific reasons. However, most cattle in the United States,
    regardless of how they are raised, meet this criterion.

Grass Feed Beef

Grass-finished beef refers to how the cattle were managed prior to harvest and to the type of diet the cattle consumed. As with most cattle, they spend the majority of their lives in pastures eating grass before moving to a feedlot for grain-finishing, grass finished beef cattle remain on a pasture and forage diet their entire lives.

Natural Beef & Naturally Raised

By government definition, most beef is natural. According to USDA’s Food Safety and Inspection Service (FSIS), “natural” may be used on a label for meat if it does not contain any artificial flavor or flavoring, coloring ingredient, chemical preservative or any other artificial or synthetic ingredient, and the product and its ingredients are not more than minimally processed. This definition only applies to how the meat was processed after the cattle were harvested and does not apply to how the animals were raised.

Grain Feed

Grain-fed beef is the most widely produced beef in the United States. Grain-fed cattle spend most of their lives grazing pasture before moving to a feedlot for approximately four to six months where they are fed a carefully balanced diet that usually includes grain. Feeding cattle a grain-based ration for a small period of time helps improve meat quality and provide a more tender and juicy product for consumers.


We are decision makers, caregivers and short order cooks

We moms have a lot on our plates. We are decision makers. We are family nutritionists. We are caregivers and personal nurses to our kids. On top of all that, we are in charge of making sure our kids eat healthy. Anyone with children can tell you that that’s not always easy. It’s rarely easy unless you won the mother lottery and have a good eater. A lot of moms I know are happy if they can get their kids to take one bite of anything remotely healthy for them.

On one side, this is a great time to be a mom. We have more convenient choices to feed our kids than ever – from grabbing a fast food burger on the way to little league baseball practice to those boxes of crackers, cheese and meat (and the handy drink pouch) you can throw in a bag before dance class or school.

Here’s the kicker, and the bad part of being a mom today. Fast food and processed snacks can come with a side dish of guilt. Childhood obesity, food additive and preservative risks, GMOs and more. Quick and easy are good, especially for busy moms. But we all know it’s not the healthiest way to feed our kids.

You know the old saying… If it tastes good, it can’t be good for you. Well, not always…

What I know – as far as my family goes – is that natural food is good (and healthy) food. I grew up on my family’s ranch. We ate the beef that we raised – without all the hormones, steroids and antibiotics. My parents raised cattle the natural way. It made sense to them then, and it makes sense to me now that I’m a parent. My husband, Adam, and I are the fifth generation to live on my family’s farm. Our son and daughter are the sixth.

We don’t have to worry about growth hormones, steroids and what not affecting our kids’ health and development down the road. Moms have enough to worry about, don’t we? The easiest way to avoid all that is to feed my kids, Drake and Montana, the same beef that my parents fed me, their parents fed them, and down the line.

I’m super excited E3 Meat Company’s certified beef is available online so now moms across the country can serve the same quality beef that’s been on my family’s table for generations.

family photo


We believe in giving back and supporting our community. For every purchase of E3 Meat we give a portion of the proceeds towards charities both locally and nationally. The Ex Military, local schools, and special needs youth are our main passions.


As the Sox recovered from their 10-1 opening-day loss to the Royals with a scheduled day off, LaRoche returned for the event to his hometown, which sits about 90 miles of open countryside from Kansas City. He had been considering the facility for years to help out his old high school, which shared a field with a community college and only had a batting cage at its gym on campus for practice. “Bare bones,” according to Fort Scott head coach and LaRoche’s cousin, Josh Regan.

LaRoche fronted the money for the facility that cost upward of $2.5 million and spent two years involving himself in the details of the project, even calling the contractors from spring training, Regan said. That the Fort Scott Tigers’ opening day fell in line with the Sox’s trip to Kansas City this week — and that LaRoche was playing the Royals after many years spent in the National League — just made the day even better.

E3 & Buck Commander

Buck Commander celebrities (and fellow E3 hunters) include Duck Dynasty CEO Willie Robertson, and country singer Jason Aldean. This eclectic group loves to visit Steamboat Springs, home to Jeff and Andy LaRoche , where they can visit, fish and play.

The Story Behind Luke Bryan & E3

Bryan is indeed responsible for rocketing the E3 logo to fame after wearing his signature E3 logo hat to his many award shows and sold-out concerts. Adam and Luke have become friends while spending time filming their popular hunting show, Buck Commander, at the impressive E3 Ranch, which is operated by Adam and Jennifer LaRoche.

And in case you are curious about the origin of the E3 name, you are in good company. Adam, a major league first baseman for the past ten years, developed the logo in homage to his baseball history. In baseball, positions are numbered, with the first base designated the “3,” and even though he has won a gold glove for his great defensive skills, he humbly added the “E” (meaning “Error”) to the ranch name.